Recently, Macron with 65.5% votes, defeating Malepan, became the youngest and eighth president of the Fifth Republic of France. All his victories were due to outstanding ability, outstanding literary talent and acquired efforts. Speaking of Macron, we had to take the most famous wine in his hometown. As production of package with 16 years experience, Darlee will certainly pay attention to the design of its packaging. What are the special features of French wine packaging design?
1. Label Design
In label design of France Wine packaging, some mid-range wine with”graphic” ceremony instead of complex text, more intuitive and clear. “Gift band” symbolizes the nobility of quality and the courtesy of VIPs. It makes the famous brand “humanized”. It is also associated with the brand name. It is more direct and suitable for the general public. Some relatively high-end French wine labels in the packaging design, will use the “dragon”, “horse” and “Lion” elements.
2.Exquisite Process Planning Design
The middle the process design of French wine packaging, is generally use aluminum paper gilding process, to emphasis the quality. While the high-end wine packaging, is used in the process of fine red bronzing on art paper, more artistic and noble sense, gave the product more value added.
3. Color Design
There are many kinds of French wine. In order to make consumers clear, businessmen will make a distinction on the color to make it clear. For example, red wine and white wine, some businesses will use red, green two colors to distinguish; ordinary dry red, dry white and high-grade dry red, high-grade dry white through the interaction of red and green and gold of yin and Yang interaction to distinguish. Such a subdivision, the entire brand product packaging will become simple and unified image, strengthening memory, but also save the cost of communication.
It is not difficult to find that famous wine packaging is without too much product text information. They are designed through simple design, targeting different positioning of the product. Different target consumers carry out different graphic interpretations. Using a reasonable design, so that different consumers, with different eyes, can feel different France.
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