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July 13, 2023
Darlee

How to use packaging to promote the establishment of your brand?

One of the biggest mistakes that manufacturers make is to create packaging they believe will appeal to the consumer’s rational of what to buy. In reality, most consumers make purchases on the spur of the moment based on the shape and color of the product packaging, and the familiarity of where the product is placed. Choices on what to buy are based on instinct and the interpretation of the senses, rather than on logic.

According to colorgreeting.com, understanding the features of packaging that are most likely to trigger emotional cues in shoppers can help companies build their brand by making theirs the product that the consumers are most likely to go to repeatedly. These are some ways that you can accomplish this through custom designed and printed boxes and packaging :

Get Their Attention – Before you can create brand loyalty, you have to get your product noticed. To accomplish this, your packaging should have a point of orientation that gets the consumer’s attention. In the past, this meant having lots of bright, attention-getting colors and the use of sharp, pointy shapes that stand out. Today, the trend toward minimal packaging means that you can use your logo on a solid, carefully chosen background and make the right impression.
Brand building packaging

Know Your Product – Competition is all around. Without knowing what makes your product stand out from the rest, it can be difficult to impossible to impress the consumer with its attributes. Implement that quality into the design to trigger the importance of your product to anyone who views it. For example, if your brand of yeast makes bread rise faster, use a graphic that shows dough rising high above the pan.

Make It Useful – Environmentally-friendly packaging has become important to consumers, but retail packaging that can be used again for something else once the product is gone is even more appealing to customers who want to protect the planet.

Effective branding comes not only from understanding and adapting consumer behavior, but more from impacting consumers to the degree that they change their behavior. To learn more about your options for custom packaging to improve your brand, contact The Darlee Packaging at http://www.colorgreeting.com/contact-us_d3

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