Everyone that is keen on online shopping has experienced the excitement of opening the package, and businesses naturally won’t let go of this link. With the development of the electricity supplier, in order to strengthen the excitement of consumers in receiving goods, businesses also slowly changed the ordinary carton into a well-designed beautiful carton. (Darlee is a leading supplier of corrugated packaging, color box packaging and printing products and integrated enterprise. )
These years, the electricity supplier in the packaging more and more attentively, and sometimes they will tie the knot for the package, as if that is not what you spend money to buy, but a gift from a friend from distant place.
This phenomenon is most obvious in the fashion class electricity supplier. In foreign countries, Net-a-Porter, a fashion e-commerce, specifically invest in the promotion of logistics services, while the LVMH group’s upcoming electric 24 Sevres that also use black and white minimalist design packaging, setting the style for their own courier service .
American packaging industry website, Packaging World, last year, published an article that the electricity supplier paper packaging will be streamlined, cheap, environmentally friendly, customized, and one of the most important is to have stronger commodity protection function.
We used to ignore a problem that the purpose of customization is not entirely in order to enhance the customer sense. For businesses, differentiated service appears to increase operational problems, but to reduce the logistics cost accounting. First, consumers can choose smaller package boxes sizes and save materials; moreover, they will pay extra money for more beautiful packaging.
Net-a-Porter offers gift wrapping, which comes with the extra charge — the black box with the bow knot. But it is not the only one industry support this service — Dotcom electricity supplier Distribution released in 2015 showed that 39% of online consumers love take photo of the gift boxes package and products and released out photos or videos on social media. Therefore, the design director of Adriana Deleo Glossier said: “We want to let each unboxing experience be phase exciting, amazing and photogenic.”
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